There’s a great little scene in the movie Parenthood . Steve Martin plays Gil, a neurotic perfectionist father who, despite his best efforts, seems likely to raise some screwed up kids. In the middle of a gripe session with his wife (played by Mary Steenburgen), as he complains about the chaos and complications of his life, his elderly grandmother steps in with a story about the time her husband took her on a roller coaster. “You know, it was just so interesting to me that a ride could make me so frightened, so scared, so sick, so excited, and so thrilled all together! Some didn't like it. They went on the merry-go-round. That just goes around. Nothing. I like the roller coaster. You get more out of it.” This little story, to me, clearly defines two kinds of people: those who can handle the thrill of the roller coaster and those who cannot.
“Quick! Mute it! Mute it now!” Bob and I both scrambled for the remote, and he managed to hit the mute button just before my seething rant could start up again. “I can’t stand that commercial,” I said for the bo-billionth time. And he agrees with me. There are no good TV commercials anymore. One could argue that there never were any good TV commercials. But I think we can all agree that there was a time when television commercials were effective—sometimes even funny—and possibly even worth the money the brand spent on their creation and placement. Not anymore. David Ogilvy, where are you when we need you?